Carlos Ruano, IMM 2007-2008, Sheridan
“Social Media wants to be free” are the words of Emerging Media Consultant Wayne MacPhail(1) who based his lecture in the concept of the Web 2.0 referring to the social aspect of the Web content where the authorative is replaced by the user created.
The creation of collaborative content trough the Web is what MacPhail punctualized as the best way to achieve Social Media that encourages conversation, community and society.
Concepts like tagging, bookmarking and sharing are the basics of the new interaction trough the Web, the one that is creating successful companies and concepts from the basic blogging; sharing pictures and video; RSS feeds, to the complex Mogulus (http://www.mogulus.com/) video chat and others.
The well referred transition of the Internet from an “Ad Space” to the new “Global Village” can depend strongly on how much we the human decide to share about our lives and how much we want to have a presence inside the Web Universe, opium of the new generation but still far from the “real thing” Social Media appears in the horizon like one of the best business and research fields of our age.
Whilst talking about the future of New Media, MacPhail pointed at Mobile Technology as the next step for the Social Network when the iPhone SDK with Adobe Flash Air allowed can be a new opportunity for developers to explode the new fields of interaction.
(1).-After over a decade in the online business, Wayne MacPhail is currently the Web coordinator for Centennial College. He’s been a print and online journalist for over 25 years. After experimenting with hypertext systems as a reporter in the ‘80s, He founded and directed Southam InfoLab in 1991. InfoLab was a national research and development facility for future information products. InfoLab created some of the first educational CD-ROMs in Canada including True North — Arrivals and Understanding McLuhan. InfoLab also developed an SGML-based content management system for Southam in 1995.
In 1997 Wayne co-created Beavers — Canadian Content with Bite for AOL Canada. He went on to develop content for MSN, @Home Canada, Bell Emergis, CANOE, and Sympatico-Lycos. At Sympatico-Lycos, he was Director of Content. In 2000 he co-wrote one of the first pieces of online-only investigative reporting in Canada, Spin Doctors, www.canoe.ca/ChiroYork, for canoe.ca. Wayne has also been the Chief Knowledge Officer for Cyberplex. He has taught online writing and computer/human interface design at Centennial College, Sheridan College, Ryerson University, McMaster University and the Summer Institute for Film and Television. Wayne has consulted on emerging media for Hollinger, the Ontario Science Centre, @Home Canada, the Metro Toronto Archives, Omega Performance and Canadian Geographic. He’s also a published and produced playwright, a champion of usability, and the president of Online Writing Coach.